Yael Aflalo, Founder and CEO of Reformation and FTF: Conference 2015 SpeakerYael Aflalo, Founder and CEO of Reformation and FTF: Conference 2015 Speaker

Yael Aflalo, Founder and CEO of Reformation and FTF: Conference 2015 Speaker

"I think a lot of the problems that sustainable brands have had is that they always go sustainability first and maybe the product is not as important. I don’t think people buy things because they’re sustainable. People buy things because they’re a great product, because there’s a high value proposition."