Scott Galloway, Founder and CEO of L2 and FTF: Conference 2015 SpeakerScott Galloway, Founder and CEO of L2 and FTF: Conference 2015 Speaker

by Steve Dool

April 25th, 2015

Scott Galloway, Founder and CEO of L2 and FTF: Conference 2015 Speaker

"Retailers may worry about the showrooming phenomenon, but the reality is that consumers are spending more time webrooming. Surprisingly, branded content has more sway in driving consumers to buy than other neutral types of content, such as user reviews, press articles and industry blogs."

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