Q+A: Tony King, Founder of E-Commerce Platform SellectQ+A: Tony King, Founder of E-Commerce Platform Sellect

When Tony King founded Sellect, an e-commerce platform and content management system specifically geared toward the unique needs and precise standards of fashion brands, he wasn't only bringing with him an idea of how to improve online shopping; as founder of CreateTheGroup and King & Partners, Tony has logged over 15 years in the fashion e-commerce space. It's that experience and ground-up thinking that has helped Sellect land an impressive roster of high-end clients - including Thakoon, 3.1 Phillip Lim and Mary Katrantzou - who rely on their e-commerce sites to convey the essence of their brand while keeping functionality and ease-of-use at the forefront.

With just over a month before FTF: Conference 2015 - during which Sellect will be on hand as an exhibitor in our white space gallery - we spoke with Tony about the state of fashion e-commerce today.