Buzzfeed's Pound Technology Marks a New Frontier in Word of Mouth MarketingBuzzfeed's Pound Technology Marks a New Frontier in Word of Mouth Marketing

Word of Mouth Marketing - or WOMM, as it's known among communications specialists who can't resist a good acronym - has long been considered an extremely effective way to reach consumers. An article from Forbes published last year cited a Nielsen survey in which 92% of people polled said they trust "recommendations from friends and family over all forms of advertising."