Our clothes create confidence.
We believe cool, expertly-tailored pieces made of the best materials have the power to change the way we feel, improve the way we work, and inspire the way we live.
Theory was originally headquartered in New York’s garment district, the heart of the American fashion industry. There, our founders used their access to high-performance fabrications and local pattern makers to design pants that flattered everyone.
They made button-down shirts that looked as sharp at the end of the day as they did at the start and jackets that were cut to make anyone stand a little straighter.
With just a few staple pieces, Theory created a fine-tuned working wardrobe for men and women built around beautiful, everyday essentials.
Theory is now designed in downtown New York’s Meatpacking District. We continue to offer men and women sophisticated, functional clothes made with integrity, innovation, and style.