The term "disruptive" is used frequently in the tech space, and often to varying degrees of accuracy. But there's no denying that Jodie Fox can wear that label proudly. As co-founder of Shoes of Prey, Jodie created a new model for selling footwear by giving creative control to consumers themselves, and taking over the entire manufacturing process. Shoppers can customize shoes based on their own specifications, including size, color, design and fabric. Once finalized, the designs are submitted to Shoes of Prey to produce in-house and ship directly to the end consumer. The process doesn't just remove a middleman - it removes all of them.
In advance of this year's FTF: Conference on June 11, during which Jodie will be a speaker, we spoke with her about launching the brand, learning to speak to her customers, and the democratic company culture adopted by Shoes of Prey.