Next for YouTube: Shoppable AdsNext for YouTube: Shoppable Ads

Next for YouTube: Shoppable Ads

YouTube is very clearly a massive force in online video, generating billions of views each day around the world and consistently ranking among the top five most visited websites globally. Still, the site hasn't innately been able to drive the ad revenue for Google, its parent company, to match the numbers it posts - a problem, the Wall Street Journal explains, that stems from YouTube viewers typically not being "as close to a purchase as users who search for products on Google."