KPCB's #DesignInTech Report Recognizes the Entrepreneurial Importance of DesignKPCB's #DesignInTech Report Recognizes the Entrepreneurial Importance of Design

Venture capital firm Kleiner Perkins Caufield & Byers (KPCB) has released their findings from extensive research into the importance of design in the entrepreneurial ecosystem in their first-ever, aptly titled #DesignInTech Report. Spearheaded by KPCB's own Design Partner, former RISD President John Maeda, the report draws upon Maeda's conversations with hundreds of designers to take a closer look at the intersection of design, business, and technology, from design-led startups and the record amounts of funding they're receiving, to M&A activity with major tech corporations. As KPCB notes in their introduction, "For all of us who use a computer or mobile device, great design is changing how we live and work."