Inside Nudie Jeans' Interactive Production GuideInside Nudie Jeans' Interactive Production Guide

When Nudie Jeans, the Swedish denim and apparel brand, launched their online Production Guide, we took notice. The guide provides a cross-section of information on every product for sale on the Nudie Jeans site: not only where each piece is made, but also detailed information about suppliers, photos of production facilities and downloadable results from internal audits that include, notably, areas in need of improvement. The result is a user-friendly portal that holds Nudie Jeans accountable with complete transparency and traceability.

We spoke with Henrik Lindholm, CSR Manager for Nudie Jeans, about how the Production Guide came to be, and what all clothing labels should be required to disclose about the where’s and how’s of their supply chain.