Google and Levi's Are Turning 'The Garment Into the Platform'Google and Levi's Are Turning 'The Garment Into the Platform'

Google and Levi's Are Turning 'The Garment Into the Platform'

For many consumers, the term "wearables" begins and ends with smartwatches or similar fitness bands that can be worn on the wrist like a bracelet. But, if Google and Levi's have their way - as both companies tend to do - the working definition of "wearables" will expand to almost any type of clothing imaginable.